How to Make a Store More Agent-Ready
A practical checklist for improving machine readability without promising AI rankings or autonomous sales.
Why it matters
Start with the basics: one stable canonical URL per page, clear merchant identity, accurate product names and descriptions, current price and availability, useful images and machine-readable Product/Offer data where appropriate.
How it works
Make operational information explicit. Shipping, returns, refunds, privacy, terms and contact information reduce ambiguity for both people and automated systems. Checkout should expose consistent product and price information without relying on hidden assumptions.
Practical takeaway
Protocol files or feeds should be added only when you actually support the associated ecosystem. A small truthful implementation is better than advertising capabilities that do not work.